An intrepid innovator, she has over 25 years of experience guiding a broad range of clients – from small non-profits to giant Fortune 500 companies - through business transformation projects. Her results-oriented, down-to-earth approach and unwavering focus on the human element of organizations sets her apart.  

Under her leadership, PeopleFirm has built a reputation as a go-to partner for defining people strategies, advancing talent management programs, driving organizational performance, and improving project adoption through strategic change management programs. The firm has won multiple awards, including many for being one of Seattle top places to work, and recognition as one of the fastest growing companies in the US. In addition, Consulting Magazine named Tamra herself one of the “Top 25 Consultants” in 2007 and again in 2014.

In recent years, Tamra has increasingly focused on transforming performance management in response to heightened client demand and her passion for improving organizational performance.  She has spoken on the subject at numerous HR industry events, including recent presentations for the Society for Human Resource Management (SHRM), the Pacific Northwest HR Strategic Forum, WorldatWork’s Total Rewards Conference in Toronto, and i4cp. She will be speaking on the subject at the SHRM national conference in Las Vegas in summer 2015 as well.

Tamra has a Bachelor of Science degree in Electrical Engineering from Montana State University and an MBA from the University of Washington. While treasuring her free time with her husband, two children, and three dogs, she is also President of the Seattle Repertory Theatre’s Board of Trustees, and supports a variety of organizations benefiting animal welfare, the arts, and the environment.

Meet Tamra in Person

Tamra speaks at a variety of venues throughout the year. See below to see if she'll be at an event near you!

I’m a big believer in developing the fine art of conversations to bring new life to engagement and development. Tamra brings light and hope to the performance management process. Her well-researched insights lay the groundwork for the new performance conversation. I can’t wait to meet the her personally!
— Beverly Kay, Founder & Chairperson: Career Systems Intl, and Co-author of Love 'Em of Lose 'Em: Getting Good People to Stay